Which celebrity is credited with creating the first major successful retail brand collaboration in 1984, setting the template for future celebrity endorsement deals?

Celebrity brand partnerships have become a cornerstone of modern retail marketing strategy. From cosmetics to clothing lines, famous personalities have lent their names and influence to products across various industries, often resulting in record-breaking sales and heightened brand visibility. But which celebrity pioneered this now-common retail strategy? Test your knowledge of retail history and famous collaborations that changed the marketing landscape forever.

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Michael Jordan with Nike's Air Jordan
Elizabeth Taylor with her 'Passion' fragrance
Brooke Shields with Calvin Klein jeans
Madonna with Pepsi's 'Like a Prayer' campaign