Which 1999 film pioneered the use of 'viral marketing' with a fake documentary and mysterious website that suggested the events in the movie were real?

Test your knowledge about innovative marketing strategies that transformed film and television productions into cultural phenomena! The entertainment industry often employs groundbreaking promotional campaigns that go beyond traditional advertising to capture audience attention and create buzz. How well do you know these iconic marketing approaches that helped certain movies and TV shows achieve legendary status?

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• The Blair Witch Project
• The Matrix
• The Sixth Sense
• Fight Club

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