Which major retailer pioneered the 'Five Festivals' visual merchandising approach that authentically showcases five different cultural celebrations throughout the retail calendar year?

Visual merchandising that incorporates cultural traditions has become a powerful tool for retailers seeking to connect with diverse consumer bases. From window displays celebrating heritage months to in-store installations highlighting indigenous craftsmanship, retailers are increasingly using cultural storytelling to create meaningful shopping experiences. Test your knowledge about how major brands have successfully integrated cultural traditions into their visual merchandising strategies!

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Macy's with their 'World Celebration Series'
Anthropologie with their 'Heritage Narrative Displays'
Target with their 'Cultural Compass Program'
Nordstrom with their 'Global Traditions Initiative'