Which major scientific equipment supplier was the first to establish a dedicated retail innovation lab focusing on virtual reality product demonstrations in 2014?

Scientific retail has transformed dramatically with the rise of innovation labs dedicated to testing new technologies and experiences. These specialized spaces serve as crucial testing grounds for scientific retail companies to experiment with emerging technologies, customer experiences, and product displays before wider implementation. How well do you know the pioneering organizations in this space?

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Thermo Fisher Scientific with their 'Innovation Gateway'
MilliporeSigma through their 'Science Cube' experience centers
VWR (now Avantor) with their 'Laboratory of Tomorrow' initiative
Beckman Coulter's 'Discovery Zone' retail concept