Which major natural products retailer pioneered the '1% for the Planet' certification program, where companies donate 1% of annual sales to environmental causes?

In the natural products industry, strategic partnerships with environmental organizations have transformed how brands connect with eco-conscious consumers. One groundbreaking collaboration stands out for its innovative approach to conservation funding and consumer engagement. Test your knowledge about this significant marketing milestone that changed how natural products are promoted and developed.

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Patagonia
Whole Foods Market
REI Co-op
The Body Shop