Which celebrity's 2020 in-game concert in Fortnite set records with over 12.3 million concurrent viewers and pioneered a new form of virtual entertainment marketing?

The gaming industry has transformed how celebrity endorsements work, creating unique partnerships between game developers and public figures. From voice acting to character modeling and full-scale promotional campaigns, these collaborations have shaped gaming culture and marketing strategies. Test your knowledge about a groundbreaking celebrity gaming endorsement that changed industry practices.

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Travis Scott
Ariana Grande
Marshmello
Lil Nas X