Which innovative digital marketing strategy did Celestron use in 2018 that revolutionized telescope sales and increased their market share by 28%?

In the competitive world of astronomy equipment retail, marketing campaigns can make or break a product launch. This poll tests your knowledge about one of the most successful retail marketing campaigns in astronomy equipment history—when Celestron revolutionized telescope sales with an innovative approach that changed how astronomical equipment was marketed to amateur astronomers and educational institutions.

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The 'Stars in Your Hands' campaign featuring augmented reality previews of night sky views through their telescopes via a mobile app
The 'Cosmic Installment Plan' offering telescopes through a subscription model with monthly payments and quarterly upgrade options
The 'Astronomy Influencer Network' that paid social media stars to feature Celestron products in their night sky photography
The 'School to Stars' program that offered educational institutions 50% discounts when purchasing telescopes in bulk for STEM programs