Which innovative product launch strategy was pioneered by Broadway producers for 'Hamilton' that has since become a standard practice for major theatrical productions?

The performing arts world has its own unique approach to product launches - from new shows and productions to merchandise and season tickets. The theatrical nature of the industry influences how new offerings are introduced to audiences. Test your knowledge about how performing arts organizations unveil their latest products to maximize impact and ticket sales!

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Digital lottery system for discounted tickets that created artificial scarcity and drove social media engagement
Pre-show backstage tours offered exclusively to first-time ticket buyers
Releasing the entire soundtrack album before the show's official opening night
Offering season ticket holders the option to pay per minute watched rather than per show