Which company pioneered the modern retail loyalty program in 1981 that became the model for many subsequent programs by introducing a tiered reward system based on customer spending?

Loyalty programs have become a cornerstone of retail strategy, with nearly 90% of consumers belonging to at least one program. These initiatives drive repeat business, provide valuable customer data, and create meaningful brand connections. But do you know the origins of modern retail loyalty programs and how they revolutionized customer retention? Test your knowledge about this pivotal retail innovation that generates billions in additional revenue annually.

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American Airlines (AAdvantage)
Starbucks (Coffee Club)
Sears (Shop Your Way)
Walmart (Walmart Rewards)