Which retail innovation first allowed theater patrons to pre-order intermission refreshments from their seats using mobile technology?

The performing arts industry has embraced retail innovation to enhance audience experiences and create new revenue streams. From digital playbills to immersive merchandise experiences, theaters and performance venues have reimagined how they sell products and services to patrons. Test your knowledge about a groundbreaking retail innovation that changed how performing arts venues approach merchandising and audience engagement.

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• The Lincoln Center's 'Interval Express' system, launched in 2014
• Broadway's 'Curtain Call Concierge' app, introduced in 2016
• The Royal Opera House 'Encore' service, debuted in 2015
• Sydney Opera House 'Intermission Now' platform, rolled out in 2017

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