Which Broadway musical pioneered the use of a minimalist logo (simple black cat eyes on a white background) that became so iconic it eliminated the need to include the show's title in advertising?

The performing arts industry has seen numerous innovative product marketing strategies over the decades, especially in theater. One particular campaign revolutionized how Broadway shows were marketed to audiences and created a template that many productions still follow today. Test your knowledge of this landmark moment in performing arts marketing history!

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Cats
The Phantom of the Opera
Les Misérables
Chicago