Which global retail brand launched the 'Artisan Collection' program that works directly with traditional craftspeople across 20+ countries to create modern products while preserving endangered cultural techniques?

Cultural traditions around the world are increasingly being preserved through innovative retail strategies and brand collaborations. Many heritage crafts and traditional artisanal techniques face extinction in our modern world. However, some forward-thinking brands have developed successful strategies to integrate these traditions into contemporary retail, creating sustainable livelihoods for artisans while introducing cultural heritage to new markets. Test your knowledge about these brand initiatives that help preserve cultural traditions!

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West Elm through their 'LOCAL' program
Anthropologie's 'Global Explorer' initiative
IKEA through their 'HEMGJORD' collection
Zara's 'Artisan Project' collaboration