Which major company's brand storytelling centers around the Japanese concept of 'Ikigai' (finding purpose) and incorporates it into both their product design philosophy and marketing?

Many successful brands incorporate cultural traditions into their storytelling to create authentic connections with consumers. These narratives often celebrate heritage, rituals, and cultural values that resonate with specific communities. This poll tests your knowledge about how major brands have leveraged cultural traditions in their marketing narratives to build stronger brand identities and emotional connections with their target audiences.

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Muji
Uniqlo
Toyota
Sony