Which celebrity famously launched their beauty brand without any paid advertising, relying entirely on social media influence and creating artificial scarcity through limited-batch releases?

Beyond the glitz and glamour, celebrities have been making significant impacts in the product and retail space. Many stars have leveraged their personal brands to create successful product lines, but not all celebrity launches follow the same playbook. This trivia challenges you to recall a particularly unique product launch strategy that broke conventional marketing approaches and created major industry buzz.

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Kylie Jenner with Kylie Cosmetics
Lady Gaga with Haus Laboratories
Rihanna with Fenty Beauty
Jennifer Lopez with JLo Beauty