Which retail strategy did Netflix implement in 2013 that revolutionized content production and transformed their business model?

In today's competitive media landscape, major streaming platforms employ sophisticated retail strategies to attract and retain subscribers. From exclusive merchandising to innovative pricing models, these companies have transformed how entertainment content is marketed and sold to consumers. This trivia question explores a notable retail strategy that changed the streaming industry landscape. Test your knowledge of how business decisions shape what and how we watch!

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Original content production with the release of 'House of Cards' as their first major original series
Introduction of physical Netflix stores selling branded merchandise and offering viewing experiences
Implementation of a tiered pricing model with different video quality levels and number of simultaneous streams
Acquisition of movie theaters to create a hybrid streaming-theatrical release model