Which innovative retail technology has revolutionized merchandise sales for major Broadway productions and touring shows in the last decade?

The performing arts industry has undergone significant transformations in how it markets and sells merchandise to patrons. From theater lobbies with simple souvenir stands to sophisticated omnichannel retail operations, performing arts organizations have embraced innovative customer engagement strategies to boost revenue and deepen audience connections. Test your knowledge about this evolving aspect of the performing arts business landscape!

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RFID-enabled interactive displays that allow patrons to virtually 'try on' costume replicas before purchasing related merchandise
Mobile point-of-sale systems with show-specific apps enabling pre-ordering of merchandise for intermission pickup or post-show delivery
Holographic kiosks that project 3D images of performers signing merchandise in real-time
Blockchain-based collectible tokens that replace physical merchandise entirely for major productions