Which Broadway musical pioneered the 'lottery ticket system' as a brand storytelling tool, creating a narrative about accessibility and turning the ticket-buying process into part of the show experience?

The performing arts industry relies heavily on effective brand storytelling to attract audiences and create memorable experiences. From Broadway productions to local theater companies, how they market themselves can make or break a show's success. This trivia question explores a groundbreaking marketing strategy that revolutionized a famous musical's audience engagement. Test your knowledge about the intersection of performing arts and innovative brand storytelling!

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Hamilton
The Phantom of the Opera
Wicked
The Lion King