Which company first introduced 'market basket analysis' as a formal retail analytics technique in the 1990s, pioneering the way retailers identify product affinities?

In the world of retail, data analytics has transformed how businesses understand customer behavior and optimize operations. One particular analytics innovation revolutionized how retailers track and analyze customer purchasing patterns. This poll tests your knowledge of retail analytics history and the technological developments that shaped modern business intelligence in the retail sector.

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• Teradata Corporation
• Oracle Retail
• IBM Retail Solutions
• SAS Institute

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