Which celebrity endorsement deal is widely credited with revolutionizing athlete brand partnerships and creating the modern sneaker culture phenomenon?

Throughout pop culture history, certain celebrity-brand partnerships have transformed marketing and created iconic campaigns that defined generations. These endorsements often resulted in massive sales spikes and cultural phenomena that extended far beyond the products themselves. Test your knowledge of these game-changing partnerships that melded star power with brand strategy to create marketing magic!

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Michael Jordan with Nike (Air Jordan)
LeBron James with Sprite
David Beckham with Adidas
Serena Williams with Puma