Which innovative marketing campaign by Celestron in the 1990s is credited with revolutionizing amateur astronomy by making telescopes more accessible to beginners?

The astronomy industry has seen some remarkable marketing campaigns that have captured public imagination and boosted interest in space exploration and observation. From telescope manufacturers to space agencies, strategic marketing has played a crucial role in making astronomy more accessible to the general public. Test your knowledge about one of the most influential marketing decisions in astronomical history!

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The FirstScope Program, which created affordable entry-level telescopes specifically marketed to schools and families
The NexStar Campaign, which introduced computerized 'Go-To' technology at consumer-friendly prices with the tagline 'Touch the Sky'
The StarGazer Initiative, which bundled telescopes with nationwide star party events and free astronomy classes
The Cosmos Connection, which partnered with National Geographic to create telescope kits that aligned with their popular space documentaries