Which Broadway musical holds the record for the highest merchandise sales per attendee, with an average spend of over $35 per person in merchandise?

The performing arts isn't just about the show - it's also a retail powerhouse! Major theatrical productions generate millions in merchandise sales annually. From t-shirts to collectibles, these branded products create additional revenue streams and extend the show experience beyond the theater walls. Test your knowledge about the fascinating world of theatrical merchandise and how these iconic productions have transformed into retail phenomena.

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Hamilton
The Lion King
Wicked
The Phantom of the Opera