Which innovative branding decision did Oxford University Press make in 2000 that revolutionized access to the Oxford English Dictionary?

The Oxford English Dictionary (OED) is one of the most prestigious linguistic resources in the world, documenting the English language for over a century. Its brand journey reflects both academic tradition and modern innovation. This trivia question explores how this iconic dictionary brand has positioned itself in the digital age while maintaining its scholarly reputation. Test your knowledge about this cornerstone of linguistic authority and its brand evolution.

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Launching OED Online, making the entire dictionary available by subscription on the internet for the first time
Introducing a minimalist black and white logo to represent the dictionary's focus on textual clarity
Creating a television advertising campaign featuring celebrities discussing their favorite words
Rebranding as 'The O.E.D.' with a phonetic pronunciation guide as its tagline