Which Broadway musical broke merchandising records by pioneering the concept of 'character ambassadors' where performers made appearances at retail locations while in costume to promote show-related products?

Theater and retail have more in common than you might think! Broadway shows and performing arts productions often leverage brand ambassadors and product endorsements to increase visibility and drive merchandise sales. This poll explores how performing arts organizations strategically select celebrities and performers as brand representatives to enhance their marketability and connect with audiences beyond the stage.

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The Phantom of the Opera
The Lion King
Hamilton
Wicked