Which Broadway musical pioneered a revolutionary marketing strategy by intentionally using minimal branding and a single, stark visual identity that became instantly recognizable worldwide?

The performing arts world, especially Broadway, has seen remarkable evolutions in marketing strategies over the years. Major productions have transformed from simple promotional tactics to sophisticated brand experiences that extend far beyond the stage. This trivia question examines how one groundbreaking production revolutionized performing arts marketing with an unconventional approach that changed industry standards forever.

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Hamilton, with its simple gold star on black background
The Phantom of the Opera, with its iconic mask and rose logo
Les Misérables, with the young Cosette silhouette image
Cats, with its yellow eyes against a black background