Which historic advertising slogan, first used in 1948, revolutionized marketing by focusing on the benefit rather than the product's features, and is considered one of the first examples of modern benefit-based marketing?

Before digital marketing and social media, companies relied on powerful slogans to establish brand identity and connect with consumers. Throughout history, some advertising taglines became so iconic that they transformed how products were perceived and marketed. This trivia question explores one of the most revolutionary brand slogans that changed advertising history and set new standards for how companies communicate their value proposition.

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M&M's: "Melts in your mouth, not in your hand"
De Beers: "A diamond is forever"
Wheaties: "Breakfast of Champions"
Coca-Cola: "The pause that refreshes"