Which dictionary publisher partnered with Nike in 2018 to create a limited-edition sneaker collection featuring words like 'perseverance' and 'excellence' in multiple languages?

In the digital age, dictionary publishers have evolved beyond print to stay relevant. Many have formed strategic retail partnerships to expand their brand reach and create new revenue streams. These collaborations have produced innovative language-learning products, specialized editions, and even lifestyle merchandise. How well do you know the business side of linguistic authorities? Test your knowledge about a notable dictionary brand partnership that transformed how language resources are marketed and consumed.

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Oxford University Press
Merriam-Webster
Collins Dictionary
Cambridge Dictionary