Which dessert brand first introduced the concept of 'cookie butter' (speculoos spread) to the mass market, creating a new product category that generated millions in sales?

In the competitive world of desserts, some brands have revolutionized the market with groundbreaking product innovations that changed how we enjoy sweet treats. This trivia question explores one of the most significant dessert innovations of the past decade that transformed a traditional food category and created an entirely new product segment that competitors rushed to imitate. Test your knowledge of food industry game-changers!

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Lotus Biscoff
Nutella
Ben & Jerry's
Oreo