How long did the original 'New Coke' formula remain on the market before Coca-Cola was forced to bring back the original formula as 'Coca-Cola Classic'?

In the annals of product innovation failures, few stand out as prominently as Coca-Cola's 1985 attempt to reformulate its flagship beverage. What began as a strategic response to Pepsi's market gains turned into one of the most instructive product launch disasters in business history, demonstrating how deeply consumers can form emotional connections with established brands and products. This poll tests your knowledge about this infamous chapter in retail and product development history.

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77 days
18 months
3 years
6 months