Which pharmaceutical product launch strategy was the first to successfully utilize direct-to-consumer television advertising after the FDA relaxed broadcast advertising regulations in 1997?

In the competitive world of pharmaceutical marketing, product launches can make or break a medication's success. One particular launch strategy revolutionized how prescription drugs were marketed to both healthcare providers and patients, creating a new standard for the industry. This trivia question tests your knowledge of significant pharmaceutical marketing innovations that changed the medical retail landscape.

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Claritin's 'Clear Days & Nights' campaign by Schering-Plough
Prozac's 'Depression Hurts' campaign by Eli Lilly
Viagra's 'Step Up to the Plate' campaign by Pfizer
Lipitor's 'Lower Numbers' campaign by Warner-Lambert/Pfizer