Which 1980s brand collaboration is widely credited as the first major celebrity endorsement deal in athletic footwear history, fundamentally changing sports marketing forever?

Throughout history, certain brand collaborations have fundamentally altered the retail landscape, creating new business models and consumer expectations. These partnerships often represented turning points in how products were marketed, distributed, or positioned. Test your knowledge about one such pivotal historical brand collaboration that set new standards in the retail industry.

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• Nike and Michael Jordan (Air Jordan)
• Adidas and Run-DMC
• Reebok and Shaquille O'Neal
• Converse and Magic Johnson

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