Which athlete's 2003 endorsement deal was the first to include mandatory social media posts, pioneering the modern sports influencer marketing model?

In the rapidly evolving world of sports marketing, athlete influencers have transformed how brands connect with consumers. Social media partnerships with athletes now generate billions in revenue annually, creating unprecedented ROI compared to traditional advertising. This poll tests your knowledge of a significant milestone in sports influencer marketing that changed how athletic brands approach digital partnerships.

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LeBron James with Nike
Serena Williams with Puma
David Beckham with Adidas
Tiger Woods with Titleist