Which sports brand launched the first major customer loyalty program that rewarded purchases with points redeemable for exclusive merchandise and experiences?

Sports brands have been competing for customer loyalty for decades, creating innovative reward programs to keep fans coming back. These loyalty initiatives have revolutionized how sports retailers and teams engage with their customers, offering everything from exclusive merchandise to VIP experiences. Test your knowledge of sports industry loyalty program history with this challenging question about which major brand was first to change the game.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Nike with their 'Nike Plus' program (1997)
Adidas with their 'Three Stripe Rewards' program (1992)
Foot Locker with their 'Foot Locker VIP' program (1988)
Reebok with their 'Reebok Rewards' program (1994)