Which famous dictionary brand completely transformed its marketing approach in 2008 with the slogan 'Who's Your Dictionary?' to appeal to younger, digital-native language users?

Advertising slogans often employ clever linguistic techniques to create memorable brand identities. The most successful campaigns use language devices like alliteration, rhyme, puns, and semantic shift to embed themselves in cultural consciousness. This poll tests your knowledge of iconic language-based marketing campaigns that revolutionized how companies communicate with consumers, particularly focusing on one historic campaign that transformed a brand's market position through linguistic innovation.

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Merriam-Webster
Oxford English Dictionary
Collins Dictionary
American Heritage Dictionary