Which streaming platform pioneered the 'pause ad' format, where advertisements appear only when viewers pause content, creating a new product placement opportunity that doesn't interrupt viewing?

The film and television industry has dramatically transformed how product placement works in the streaming era. Major platforms have developed innovative approaches to integrate brand collaborations that differ significantly from traditional TV advertising. This trivia tests your knowledge about how streaming services have revolutionized product integration strategies in recent years.

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Hulu
Netflix
Amazon Prime Video
Disney+