Which conservation marketing initiative pioneered the '1% for the Planet' movement, where companies donate 1% of sales to environmental causes?

The natural products industry has seen remarkable innovations in marketing strategies that connect consumers with environmental causes. Companies have developed unique approaches to highlight their commitment to biodiversity and conservation. This trivia question explores how one major natural products company revolutionized cause-related marketing in the industry with a groundbreaking campaign that became a model for others to follow.

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Patagonia's Earth Tax program
The Body Shop's Trade Not Aid campaign
Seventh Generation's Save Our Streams initiative
Burt's Bees' Pollinator Protection Project