Which luxury fashion brand collaboration in 2004 is credited with pioneering the high-end designer + mass-market retailer model that became a retail industry standard?

Test your knowledge about groundbreaking brand collaborations in retail history! These strategic partnerships have transformed market dynamics, created unprecedented product demand, and redefined how companies approach product development and marketing. Some collaborations have become legendary case studies in business schools, while others have set new standards for cross-industry innovation. How well do you know these game-changing retail partnerships?

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Karl Lagerfeld x H&M
Missoni x Target
Alexander McQueen x Puma
Versace x Zara