Which publisher first introduced the now-iconic orange spine design as a brand identity element that revolutionized paperback book marketing?

Throughout literary history, publishers have developed distinctive brand identities that help readers instantly recognize their publications. From iconic logos to consistent design elements, these visual branding strategies have helped define publishing houses and literary movements. Test your knowledge of famous literary brand identities that have shaped the world of books and literature!

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Penguin Books
Oxford University Press
Faber & Faber
Harper & Brothers (now HarperCollins)