Which celebrity completely rebranded their public image and business identity in 2019, launching a beauty line that broke industry records by selling out in minutes and reached a billion-dollar valuation in less than 18 months?

From entertainment to entrepreneurship, celebrities have increasingly leveraged their personal brands to build impressive business empires. This trivia question explores how one famous figure transformed their personal brand identity into a global business phenomenon, changing both their public perception and the retail landscape. Test your knowledge of celebrity brand evolution and the strategic pivots that turned fame into commercial success.

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Kylie Jenner with Kylie Cosmetics
Rihanna with Fenty Beauty
Lady Gaga with Haus Laboratories
Jessica Alba with Honest Beauty