Which global coffee chain's logo features a twin-tailed siren from Greek mythology, chosen to represent the seafaring history of coffee and the company's maritime roots?

Throughout retail history, many companies have drawn inspiration from mythology and folklore for their brand identities, logos, and marketing campaigns. These mythological connections often create powerful brand associations and storytelling opportunities. Test your knowledge about how ancient myths have been transformed into modern retail success stories and marketing legends.

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Starbucks
Costa Coffee
Peet's Coffee
Dunkin'