Which 1982 film featured a product placement deal that revolutionized the practice after the featured candy saw a 65% sales increase, establishing the modern template for product integration in movies?

Product placement has become a sophisticated marketing strategy in film and television, transforming from simple props to integral storytelling elements. This multi-billion dollar industry influences consumer behavior while helping finance productions. Test your knowledge about a groundbreaking product placement deal that changed how brands and entertainment collaborate, setting new standards for integration that we still see today.

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E.T. the Extra-Terrestrial (Reese's Pieces)
The Goonies (Baby Ruth)
Back to the Future (Pepsi)
Risky Business (Ray-Ban)