Which influencer marketing approach marked a major shift in retail strategy around 2018-2019, changing how brands allocate their marketing budgets?

In today's digital retail landscape, influencer marketing has transformed how products reach consumers. This trivia question explores a significant shift in influencer marketing strategy that revolutionized retail product promotion and consumer engagement. Test your knowledge of how brands have adapted their collaboration strategies with content creators to maximize authentic reach and conversion.

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Shift from mega-influencers to micro-influencers with higher engagement rates
Elimination of sponsored content in favor of organic product placement
Transition from Instagram to primarily TikTok-based campaigns
Movement toward exclusively using celebrity endorsements rather than content creators