Which major film studio pioneered the first VR retail experience that allowed fans to purchase movie merchandise while virtually exploring iconic film sets?

The film and television industry has embraced virtual reality as both a storytelling medium and a promotional tool. Major studios are investing in VR experiences that extend their franchises and create immersive retail opportunities for fans. This trend represents a significant shift in how entertainment properties connect with audiences beyond traditional screens. Test your knowledge about how Hollywood is leveraging retail virtual reality to transform the entertainment experience!

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• Warner Bros. with their 2018 'Ready Player One' VR Shopping Experience
• Disney with their 2019 'Star Wars: Galaxy's Edge' Virtual Marketplace
• Universal Pictures with their 2017 'Jurassic World: Virtual Park Store'
• Paramount with their 2020 'Mission Impossible: Shop The Mission' VR Platform

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