Which innovative influencer marketing strategy did Barnes & Noble implement in 2020-2022 that significantly boosted foot traffic and sales among younger readers?

Barnes & Noble, once facing potential bankruptcy amid the rise of Amazon and e-readers, underwent a remarkable transformation under new leadership starting in 2019. This revival wasn't just about business strategy—it was about reconnecting with the literary community and redefining the role of physical bookstores in the digital age. Test your knowledge about how this iconic bookstore chain leveraged influencer marketing to revitalize its brand in the literary world.

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The #BookTokStore program, creating dedicated in-store sections featuring titles trending on TikTok's BookTok community
The 'Signed First Editions' campaign featuring exclusively online celebrity authors
The 'B&N Podcast Network' featuring daily interviews with bestselling authors
The 'Reader's Choice' subscription box curated by rotating Instagram influencers