Which natural products company was the first to launch a major shampoo line in 100% post-consumer recycled plastic bottles in the early 2000s, sparking an industry-wide sustainability movement?

Sustainable packaging has become a major focus for natural product companies as consumers increasingly demand environmentally responsible options. Companies in the natural and organic space have been at the forefront of packaging innovation, developing creative solutions to reduce plastic waste and environmental impact. Test your knowledge about which pioneering brand made a groundbreaking sustainable packaging decision that changed the industry.

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Aveda
Burt's Bees
Tom's of Maine
Dr. Bronner's