Which celebrity's beauty brand broke e-commerce records in 2019 by selling out its entire inventory within minutes of launch, pioneering the direct-to-consumer model in celebrity retail?

Many celebrities have leveraged their fame to launch successful retail businesses and product lines. These famous entrepreneurs have transformed various retail sectors with innovative approaches to branding, e-commerce, and digital marketing. Test your knowledge about which celebrities have made the biggest impact in retail with their business ventures and how they've changed market trends.

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Kylie Jenner (Kylie Cosmetics)
Rihanna (Fenty Beauty)
Lady Gaga (Haus Laboratories)
Jessica Alba (Honest Beauty)