Which U.S. government agency underwent a major rebranding in 2019, replacing its 1970s logo with a modern design featuring a stylized eagle and digital-friendly elements to better reflect its digital transformation initiatives?

Government agencies worldwide have transformed their public image through strategic rebranding efforts. In the digital age, government logos and visual identities have evolved from traditional, formal emblems to more modern, accessible designs that reflect transparency and citizen-centric approaches. This evolution represents the intersection of public sector modernization and brand storytelling, as agencies work to rebuild trust and improve engagement in an increasingly digital society.

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• The Internal Revenue Service (IRS)
• The Federal Communications Commission (FCC)
• The Department of Veterans Affairs (VA)
• The General Services Administration (GSA)

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