Which innovative brand storytelling approach helped 'Deadpool' (2016) break box office records for R-rated films despite having a relatively modest marketing budget?

The film industry has undergone massive changes in how movies are marketed and experienced by audiences. Brand storytelling has become increasingly sophisticated, with studios leveraging digital platforms and immersive technologies to create deeper connections with viewers. This poll explores how major studios have used innovative brand storytelling techniques to achieve record-breaking box office results. Test your knowledge of how modern film marketing campaigns have evolved beyond traditional trailers and posters!

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Ryan Reynolds creating in-character viral videos and unconventional social media content that maintained the fourth-wall-breaking tone of the character
An extensive AR scavenger hunt across major cities that revealed exclusive footage when participants found hidden Deadpool masks
A Netflix documentary series released one month before the film that explored the comic book origins and development history of the character
A limited-edition video game released exclusively to PlayStation users that featured storylines connecting to the upcoming film