Which bookstore chain pioneered the membership loyalty program that offered exclusive author events and significantly influenced the modern bookstore loyalty model?

Bookstores and literary institutions have evolved sophisticated customer loyalty programs to keep readers engaged and returning. These programs have transformed how people discover, purchase, and interact with literature. This trivia question explores a notable innovation in literary retail loyalty that changed how readers connect with bookstores and authors. Test your knowledge of the intersection between literary retail and customer retention strategies!

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Barnes & Noble with their B&N Membership program (1990s)
Borders with their Borders Rewards program (1980s)
Books-A-Million with their Millionaire's Club (1970s)
Powell's Books with their Powell's Perks program (2000s)