Which US presidential administration formally established the 'America First' slogan as a central brand strategy, complete with a dedicated policy framework and government communications directive?

In the realm of politics, messaging and branding can be as important as policy itself. Government administrations often develop specific brand strategies to communicate their vision and priorities to citizens. This poll explores a notable government rebranding effort that reshaped political discourse and influenced policy communication across multiple domains, from trade to immigration to foreign policy.

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The Trump Administration (2017)
The Reagan Administration (1981)
The Obama Administration (2012)
The Bush Administration (2001)