Which advertising slogan, launched in 1988, transformed Nike's marketing approach and is credited with helping increase their market share from 18% to 43% in just five years?

In the world of sports marketing, certain campaigns transform not just a brand but an entire industry. One such revolutionary moment occurred in 1988 when a bold slogan paired with minimalist visuals and a star athlete changed athletic footwear marketing forever. Test your knowledge of this iconic product marketing milestone that blurred the lines between sports equipment, fashion, and cultural movement.

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• Just Do It
• Impossible Is Nothing
• I Am What I Am
• Rule Yourself

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